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Picture
Nehi (pronounced "knee high") is a flavored soft drink that originated in the United States. It was introduced in 1924 by Chero-Cola/Union Bottle Works. The "Nehi Corporation" name was adopted in 1928 after the Nehi fruit-flavored sodas became popular. In 1955, the company changed its name to Royal Crown Company, after the success of its  RC Cola brand. It was founded by Claud A. Hatcher a Columbus, Georgia grocer, who began bottling ginger ale and root beer in 1905. In April 2008, Nehi became a brand of Dr. Pepper Snapple Group (now Keurig Dr. Pepper) in the United States.


Picture

Claud A. Hatcher

Claud Adkins Hatcher was an American businessman. He invented the RC brand of beverages. He was a Columbus, Georgia based pharmacist and son of grocer. Through the family-owned Hatcher Grocery Company, Hatcher introduced a carbonated soft drink in 1905 called Royal Crown Ginger Ale.
Picture

Chero-Cola

The Chero-Cola company added Nehi Cola to its line of sodas in 1924 in order to offer a broader variety of flavors. It offered orange, grape, root beer, peach, and other flavors of soda. Nehi was instantly successful and outsold Chero-Cola entirely. The company changed its name to Nehi Corporation in 1928 and was listed on the New York Curb Exchange.  Business went well until 1930 when a major crisis occurred. Reflecting the Great Depression, which followed with the stock market crash of October 1929, Nehi Corporation's sales figures dropped by $1 million in 1930 from a high of $3.7 million in the previous year. Sales continued to decline until 1932, the only year in which the company had ever lost money.
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Picture

Goes Hollywood

The company began to enhance its advertising by using celebrities. Bing Crosby, Joan Crawford(before joining the Pepsi Cola Company board of directors), Bob Hope and many others joined in selling the products of Nehi Corporation. When World War II was over, the company and its bottlers joined in a progressive program of expansion and improvement that made 1947 one of the great years in the history of the enterprise. In that year, Hedy Lamarr was pictured in point of purchase advertising signs. At that time, Nehi Corporation offered more than ten flavors. Those included Dr. Nehi, Nehi Chocolate, Nehi Root Beer, Nehi Lemonade, Nehi Wild Red, Nehi Blue Cream, and its more classic flavors Nehi Orange, Nehi Grape, and Nehi Peach. Many of these flavors were later dropped as their novelty and popularity waned.
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  • Home
  • Dig Deeper
    • Progress Dig Deeper
    • Transportation Dig Deeper
    • Country Store Dig Deeper
    • Education Room Dig Deeper
  • Walking Tour
  • Heritage Inns
    • Applebutter Inn
    • AB History Picture Page
    • Blackberry Inn
    • Blackberry Inn Picture Page
    • Hollyberry Inn
    • Hollyberry Inn Picture Page
    • Woodbury Inn
    • Woodbury Inn Picture Page
    • Strawberry Inn
    • Strawberry Inn Picture Page
  • Contact
  • Country Store
  • Visitors Center
  • Progress Museum
  • Transportation Museum
  • LILY Thread
  • BOYE NEEDLE COMPANY
  • Tobacco Barn
  • Black Smith
  • Blacksmith Two
  • Blacksmith Picture Page
  • Country Church
    • Church Photo Gallery
  • Transportation Shed
  • Animals
    • Chickens
    • Goats
    • Rabbits
    • Llamas
    • Pea Cocks and Hens
    • Turtle
    • Heritage Breed Buffalo
  • Covered Bridge
  • Applebutter Inn
  • Virginia Caboose
  • Artisan Center 1
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  • Cold Storage Cave
  • Water Tank
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  • Groundhog Kilm and Pottery Shed
  • Bee Garden
  • Saw and Shingle Mill
  • Exploration Station
  • Six Simple Machines
    • Wheel and Axle
    • Screw
    • Wedge
    • Incline Plane
    • Pulley
    • Tools
    • Lever
  • Wooden Cigar Press
  • Artisan Cafe
  • Artisan Gift Shop
  • Heritage Farm Video Page
  • Transportation Shed Two
  • Ducks
  • Humdinger Pump
  • Sears Catalog
  • Yoke
  • Humphrey's Remedies
    • REMEDIES ONE
    • REMEDIES TWO
    • REMEDIES THREE
    • REMEDIES FOUR
    • REMEDIES FIVE
    • REMEDIES SIX
    • REMEDIES SEVEN
    • REMEDIES EIGHT
    • REMEDIES NINE
  • Corliss, Coon & Co.
  • Post Office
  • Stereoscope
  • Clark's O.N.T. Thread
  • D.M.Ferry Flower Seeds
  • Linotype
  • Appalachian Facts
  • Appalachian Cultural Beliefs
  • Heritage Farm Bee Start
    • Heritage Farm Bee Page
    • Heritage Farm Bee Page Two
    • HF Bee Hands On
    • HF Bee Video Page
    • HF Bee Honey Page
    • HF Heritage Bee Page
    • HF Bee Facts
    • HF Bee Video Page Two
    • HF Bee Video Page Three
    • HF Bee Video Page Four
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    • HF Hive Cam
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  • Coal Oil
  • Red Comet
  • Hearing Impaired Page
  • HI Progress Hunting and Trapping
  • HI Progress 1850
  • HI Progress 1900
  • HI Progress 1925
  • HI Progress Radio TV
  • HI Progress Music in the Hills
  • HI Progress All Aboard the Train
  • HI Progress Print the Word
  • HI Progress Soda Fountain
  • HI Progress Come to the Fair
  • HI Progress Weave a Dream
  • HI Progress That's Enertainment
  • HI Transportation
  • HI Country Store
  • HI CS The Peddler Cart
  • HI CS Farm Produce
  • HI CS Sewing
  • HI CS Store Packaged Meal and Flour
  • HI CS Can Goods
  • HI CS US Mail
  • HI CS Phone Call
  • HI CS Cool Drink
  • HI CS The Apothecary
  • HI CS Dr. Humphrey's
  • HI CS Pill Roller
  • Flax
  • Flax Two
  • HQ Fire Starting
  • HQ Fire Trading Cards
  • Penny Candy Landing Page
    • Penny Candy CS
    • Penny Candy CS2
    • Penny Candy CS3
    • Penny Candy CS4
  • Pill Roller
  • Bison
  • Cecil Sharp
  • Stage Coach
  • Stage Coach 2
  • SC Description
  • SC Parts
  • SC Details
  • Driver
  • Apothecary
  • IBM Cheese Slicer
  • Stereopticon
  • Curtis 1908
  • Quality Fruit and Produce
  • Sears Motor Buggy
  • Conestoga wagon
  • Model TT Truck
  • Ford Depot Hack
  • Gravity Gas Pumps
  • VT Progress
  • VT Transportation
  • VT Country Store
  • VT Progress 2
  • VT 1850
  • Virtual Tour
  • Gigapan
  • Sears Catalog
  • Spinners Weasel
  • Zoetrope
  • Jukebox
  • Tobacco Shop
  • Tobacco Products
  • Prince Albert in a Can
  • Scotten Dillon Company
  • John Finzer & Bros.
  • Bugler Tobacco
  • Edgewood Tobacco
  • Half and Half Tobacco
  • John Weisert Tobacco Co.
  • R. Lorillard Co.
  • R. J. Reynolds
  • Liggett Myers
  • Bull Durham
  • Sir Walter Raleigh
  • Dills
  • Daniel Scotten
  • Golden's Blue Ribbon
  • Philip Morris
  • Bull Durham Smoking Tobacco
  • Comptometer
  • Display One
    • Display One B
    • Display One C
  • Display Two
    • Display Two B
    • Display Two C
  • Display Three
    • Display Three B
    • Display Three C
  • Display Four
    • Display Four B
    • Display Four C
  • Coke Cola
  • Pepsi
  • Charles Chips
  • Tom's
  • Gillette
  • New Page
  • Arbuckle Coffee
  • The Age of Radio
  • Nehi
  • Del Monte Coffee
  • Zane's Park
  • Dyes and More
  • Easy Vacuum Electric Washer
  • Kent Knife Cleaner
  • HI Progress 1850 page two