Prince Albert in a Can

Prince Albert is one of the more popular independent brands of pipe tobacco in the United States; in the 1930s, it was the "second largest money-maker" for Reynolds.  More recently, it has also become available in the form of pipe-tobacco cigars. (A 1960s experiment with filtered  cigarettes was deemed a failure.) The blend is burley-based  and remains one of America's top-selling pipe tobaccos.
The tobacco was personally named by R.J Reynolds after Edward VII, who was known as Prince Albert before being crowned King. The portrait of Prince Albert was based on one acquired by Reynolds at a tea party with Mark Twain. 
Prince Albert's cigars are available in packs of 5. Prince Albert's pipe tobacco is available in 1.5 ounce pouches and 14 ounce tins.

Prank Call

The brand is the basis of a practical joke, usually made in the form of a prank call.  The prankster typically calls a store and asks if they have "Prince Albert in a can." When the unsuspecting clerk responds "yes" (because the tobacco is typically packaged in a can, though other forms of packaging also existed), the caller follows up with, "Well, you'd better let him out!" or "Then why don't you let him out before he suffocates!

Prince Albert "in a box"

The biggest difference between cigarette tobacco and pipe tobacco is the chemicals with which they are made. Cigarettes are generally overlaid with a highly toxic chemical tobacco, while pipe tobacco is more natural. These chemicals create the uplifting “high” that regular cigarette smokers enjoy.

Tobacco Products