Vintage Commercials on TV
A television advertisement or television commercial, commercial or ad, is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service. Advertisers and marketeers may refer to television commercials as TVCs.
Advertising revenue provides a significant portion of the funding for most privately owned television networks. As of 2016 the vast majority of television advertisements consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length informercials. Advertisements of this sort have promoted a wide variety of goods, services and ideas from comparatively early in the history of television.
Television was still in its experimental phase in 1928, but the medium's potential to sell goods was already predicted by this magazine cover from that year.The effects of television advertising upon the viewing public (and the effects of mass media in general) have been the subject of philosophical discourse by such luminaries as Marshall McLuhan. The viewership of television programming, as measured by companies such as Nielsen Media Research is often used as a metric for television advertisement placement, and consequently, for the rates which broadcasters charge to advertisers to air within a given network, television program, or time of day (called a "daypart").