Vintage Commercials on TVA television advertisement or television commercial, commercial or ad, is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service. Advertisers and marketeers may refer to television commercials as TVCs.
Television was still in its experimental phase in 1928, but the medium's potential to sell goods was already predicted by this magazine cover from that year.The effects of television advertising upon the viewing public (and the effects of mass media in general) have been the subject of philosophical discourse by such luminaries as Marshall McLuhan. The viewership of television programming, as measured by companies such as Nielsen Media Research is often used as a metric for television advertisement placement, and consequently, for the rates which broadcasters charge to advertisers to air within a given network, television program, or time of day (called a "daypart"). |